About

Welcome to Soothing Essence De Luz! An online botanical boutique that carries all handmade, natural, plant-based products for your everyday aromatherapy bath and body, essential spa needs.

Based in the heart of Niagara Falls, NY, Soothing Essence De Luz was founded in 2021 by yours truly, Luz Rosa.

During the pandemic of COVID-19, my mother-in-law was diagnosed with psoriasis (A skin disorder marked by red, itchy, and scaly patches). This disease made it very difficult for her to apply any product on her skin, such as hand sanitizers, lotions, including soap, due to the chemicals found in these everyday products. I watched her suffer and cry as she endured the burning and irritating sensation after sanitizing her hands to avoid the spread of any germs obtained from touching surfaces due to the outbreak of COVID-19. Heartbroken by her situation, I made it my goal to find a homeopathic plant-based recipe to formulate a product that she would be able to use to disinfect, clean, and moisturize her skin with a soothing effect. I turned to my Puerto Rican roots, a rich culture that still practices ancient medicine. Inherited by our African and Native Taino ancestors, our cultural practices and appreciation for natural healing still thrive. In the pursuit of my research, I discovered an astonishing number of plants and oils with healing properties derived from the earth that wasn't just good for sensitive skin but also for our environment.

After two months of extensive research, I created my 1st formulated product which my mother-in-law still uses today, an oatmeal & goat's milk soap bar. I then developed a vegan hemp lotion, a body sugar scrub, eco-friendly wax melts, candles, etc. It didn't end there, as my imagination and knowledge obtained from my intense studies brought me to the decision to open my own small business. I hope to introduce a cleaner and safer alternative such as non-toxic skincare products and zero-waste aromatherapy spa essentials to others searching for the same. I became fonder, and an appreciation for our earth and its natural resources grew more vigorous. A business not just to sell homeopathic, non-toxic, and chemical-free products but to share the knowledge I have gathered with those in pursuit of the same.

Soothing Essence De Luz is currently transitioning into a 100% ECO-Friendly and Zero Waste. Sustainability from product to packaging is my current goal, but until then, any plastic containers used are BPA Free. My products are made to order in small batches to maintain integrity, quality, and 100% freshness. I stress that all my customers read the ingredients of each product found on the actual product page itself before purchasing. Just because a product is all-natural or organic, it does not mean that it is safe for your skin. The ingredients are safe, but your skin may not tolerate them, and you may be allergic to certain plants. Your skin and health safety are essential, so please do not purchase any items unless you have read all of the ingredients found in the intended product.

I want to thank all my customers who have supported my small business thus far. I wouldn't be here without you, so I strive to provide only the best quality products.

Zero Waste + ECO-Friendly + All Natural because you and our environment deserve better!

Yours truly,
Luz Rosa

Minority-Owned / Women-Owned / Latina-Owned